Targeted Push Notifications

Reach your customers instantly with push notifications delivered directly to their digital loyalty cards in Google Wallet. No app required.

The Power of Direct Communication

Traditional marketing channels like email and SMS are becoming increasingly crowded and ignored. Push notifications through Google Wallet offer a direct, high-visibility channel to your most loyal customers.

Use Cases

1. Promotional Campaigns

Announce flash sales, happy hours, or limited-time offers directly to customers who are most likely to act on them.

Example: “Happy Hour Alert! 50% off all drinks today from 4-6pm. Show this notification at checkout.”

2. Reward Reminders

Remind customers when they’re close to earning a reward or when they have an unused reward expiring soon.

• Near completion: “You’re 2 stamps away from a free coffee!”
• Expiring soon: “Your free dessert expires in 3 days. Come visit us!”
• Abandoned cart: “Complete your order and earn double stamps today”

3. Re-Engagement

Bring back customers who haven’t visited in a while with personalized messages.

Timing Examples:

• 7 days inactive: “We miss you! Here’s 20% off your next visit”
• 30 days inactive: “Come back and get a free appetizer on us”
• 90 days inactive: “We’ve got something special for you…”

4. Event Announcements

Keep customers informed about:

• New menu items or product launches
• Special events (live music, tastings, workshops)
• Seasonal offerings
• Business hours changes
• Location updates

5. Personalized Messages

Send birthday wishes, anniversary rewards, or milestone celebrations:

• “Happy Birthday from [Business Name]! Enjoy a free dessert on us today”
• “Congrats on your 10th visit! Here’s a special thank you gift”
• “You’ve been with us for a year! Claim your anniversary reward”

Targeting Options

Segmentation

Target specific customer groups based on:

• Visit frequency: Regular customers vs. occasional visitors
• Stamp/point balance: Close to reward vs. just started
• Last visit date: Active vs. at-risk customers
• Reward redemption: High redeemers vs. low redeemers
• Location: For multi-location businesses

Timing

Schedule notifications for maximum impact:

• Time of day: Send lunch specials at 11am, happy hour at 3pm
• Day of week: Weekend brunch promotions on Friday morning
• Seasonal: Summer drinks in June, holiday specials in December
• Event-based: Before local events or during slow periods

Best Practices

Do’s

✅ Keep it short - Notifications are limited to 160 characters ✅ Create urgency - Use time-limited offers ✅ Be specific - Clear call-to-action ✅ Test timing - Track which times get best response ✅ Personalize - Use customer name or visit history ✅ Provide value - Every notification should benefit the customer

Don’ts

❌ Don’t over-send - Max 1-2 notifications per week ❌ Don’t be vague - “Special offer” without details ❌ Don’t forget opt-in - Customers control notification settings ❌ Don’t send at odd hours - Respect customer time zones ❌ Don’t be pushy - Focus on value, not pressure

Measuring Success

Track key metrics in your Kardly dashboard:

Privacy & Control

Kardly puts customers in control:

• Opt-in by default - But customers can disable in Google Wallet settings
• No personal data required - Notifications go through Google Wallet
• Transparent frequency - Customers see how often you typically send
• Easy opt-out - One-tap to disable notifications

Getting Started

Setting up notifications in Kardly:

1. Navigate to Notifications in your dashboard
2. Create campaign - Choose audience segment
3. Write message - Keep it clear and compelling
4. Schedule send - Choose optimal time
5. Track results - Monitor engagement metrics

Success Story

Tips for Maximum Impact

1. A/B test your messaging - Try different headlines and offers
2. Combine with in-store signage - Reinforce the call-to-action
3. Track redemption codes - Use unique codes to measure ROI
4. Seasonal campaigns - Plan notifications around holidays
5. Staff training - Ensure team knows about active campaigns

Related Solutions:

• Customer Segmentation
• Automated Campaigns
• Loyalty Analytics