Customer Management CRM for Small Business | Kardly

Customer Management CRM for Small Business | Kardly

Turn anonymous visitors into known customers with automatic data collection and simple CRM tools. Build relationships that drive repeat business.

5 min readBy Kardly Team
customer-management

Customer Management

“I don’t know who my customers are.”

Turn anonymous visitors into known customers with automatic data collection and simple CRM tools. Build relationships that drive repeat business.

Anonymous Customers

You serve customers every day but know nothing about them. No names, contact info, or visit history. It’s impossible to build relationships or encourage repeat visits.

  • Customers are anonymous - no way to identify repeat visitors
  • No customer contact information for marketing or follow-up
  • Can’t track customer behavior or preferences
  • Unable to reward your best customers appropriately
  • No data to make informed business decisions

Known Relationships

Kardly automatically collects customer data when they add your loyalty card, giving you a complete customer database with zero extra effort.

  • Automatic customer data collection through loyalty cards
  • Complete customer profiles with contact info and visit history
  • GDPR-compliant data collection with customer consent
  • Simple CRM dashboard to manage customer relationships
  • Export customer data for marketing and analysis

How Customer Management Works

Automatic data collection through loyalty cards means you build your customer database without any extra effort.

1. Enable Data Collection

Add optional data collection fields to your loyalty cards. Customers provide info when they sign up.

2. Customers Share Information

When customers add your card to their wallet, they can optionally provide name, email, phone, and more.

3. Build Your Database

View complete customer profiles, visit history, and contact information in your CRM dashboard.

Simple Customer Management Tools

Data Collection Tools

Collect customer information automatically through your loyalty cards. Choose what data to request and make it optional or required.

  • GDPR Compliant
  • Optional Fields
  • Auto Collection
  • Contact Info

Learn more →

CRM Dashboard

Manage your customer database with a simple CRM interface. View profiles, track visits, and export data for marketing.

  • Customer Profiles
  • Visit History
  • Data Export
  • Search & Filter

Learn more →

Build Lasting Customer Relationships

Local Coffee Shop

Food & Beverage

CHALLENGE: Serving 100+ customers daily but only recognizing a few regulars. No way to reach customers for promotions or special events.

SOLUTION: Enabled data collection on loyalty cards. Customers provide email and phone when signing up. Now has 200+ customer contacts.

RESULT: Can now email customers about new menu items and special events. Customer retention increased by 35%.

Hair Salon

Health & Beauty

CHALLENGE: Clients book appointments but forget to rebook. No easy way to follow up or remind about regular treatments.

SOLUTION: Collects client contact info through loyalty cards. Uses CRM to track last visit and follow up appropriately.

RESULT: Reduced no-shows by 20% and increased rebooking rates through timely follow-up communications.

Boutique Store

Retail

CHALLENGE: Customers browse and buy but no way to notify them about new arrivals or sales. Lost opportunities for repeat business.

SOLUTION: Built customer database through loyalty program. Now can reach customers with personalized offers and new arrival notifications.

RESULT: Increased repeat purchase rate by 25% through targeted marketing to known customers.

Simple CRM Without the Complexity

Get all the benefits of customer relationship management without expensive software or complex setup.

👤 Customer Profiles

Complete view of each customer including contact info, loyalty progress, visit history, and personal notes.

  • Contact information and preferences
  • Complete visit and purchase history
  • Loyalty card progress and rewards earned
  • Staff notes for personalized service

📊 Data Collection

Automatically gather customer information through your loyalty cards with full GDPR compliance and customer consent.

  • Name, email, phone collection
  • Birthday and anniversary dates
  • Preferences and special requests
  • Marketing consent tracking

🔍 Search & Filter

Find customers quickly by name, email, phone, or loyalty status. Export data for marketing campaigns.

  • Quick search by contact information
  • Filter by loyalty status or activity
  • Export customer lists for email marketing
  • Find VIP customers for special treatment

Privacy-First Customer Data

Collect customer data responsibly with full GDPR compliance and transparent consent management.

GDPR Compliant

All data collection follows GDPR guidelines with proper consent mechanisms and easy data removal.

Customers choose what information to share. Data collection is always opt-in, never required.

Data Security

Customer information is encrypted and stored securely. Regular security audits ensure data protection.

Easy Data Export

Customers can request their data or deletion at any time. Full transparency in data handling.

Purpose Limitation

Customer data is only used for loyalty program management and with explicit consent for marketing.

Data Minimization

Only collect data you actually need. Choose which fields are required vs. optional for customers.

Start Building Your Customer Database

Set up customer data collection in minutes. No technical skills required.

  1. Set up your loyalty cards (if you haven’t already)
  2. Enable data collection fields in your card settings
  3. Choose which information to collect from customers
  4. Start sharing your loyalty cards with customers
  5. Watch your customer database grow automatically

Maximize Your Customer Relationships

Combine customer management with these tools for complete customer relationship success.

Ready to Know Your Customers?

Transform anonymous visitors into known customers. Build relationships that drive repeat business and long-term growth.


Related Solutions:

#crm#customer-data#relationship-management#gdpr
Customer Management CRM for Small Business | Kardly - Kardly