Coffee Shop Digital Loyalty Program
Independent coffee shops face stiff competition from large chains. A well-designed loyalty program can be the difference between one-time visitors and devoted regulars.
The Challenge
Traditional paper punch cards have several problems:
- Customers forget them at home or lose them
- Cards get damaged from coffee spills or wear
- No data insights on customer behavior
- Difficult to promote special offers or events
Studies show that 68% of customers lose or forget physical loyalty cards within the first month.
The Kardly Solution
With Kardly’s digital loyalty cards, coffee shops can create a seamless customer experience:
Easy Enrollment
Customers simply scan a QR code displayed at the counter to enroll instantly. No app download required - the card saves directly to Google Wallet.
Always Available
Digital cards are always in their phone, so customers never forget their loyalty card again.
Real-Time Updates
When a barista scans the customer’s QR code, stamps are added instantly and customers receive a notification.
Real Results
| Metric | Before Kardly | After Kardly |
|---|---|---|
| Customer retention | 35% | 62% |
| Repeat visit frequency | 2.1x/month | 4.3x/month |
| Loyalty program enrollment | 18% | 73% |
Implementation
Setting up a coffee shop loyalty program with Kardly takes less than 10 minutes:
- Choose card type: Stamp card (e.g., “Buy 10 coffees, get 1 free”)
- Customize design: Add your logo and brand colors
- Print QR codes: Place at register and tables
- Train staff: Show baristas how to scan customer codes
Quick Scanning
Train your baristas to quickly scan customer codes at checkout. The entire process takes less than 3 seconds and provides instant gratification to customers.
Customer Experience
Here’s what the customer journey looks like:
- First visit: Customer scans enrollment QR code
- Card added: Digital loyalty card appears in Google Wallet
- Each purchase: Barista scans customer’s unique QR code
- Stamp added: Customer receives notification and sees progress
- Reward earned: Automatic notification when reward is ready
- Redemption: Customer shows reward screen to claim free coffee
Additional Benefits
Push Notifications
Send timely notifications to engaged customers:
- New seasonal drink launches
- Happy hour promotions
- Birthday rewards
- “We miss you” messages for inactive customers
Customer Insights
Track valuable metrics in your dashboard:
- Most popular times for visits
- Average stamps per customer
- Redemption rates
- Customer lifetime value
Coffee shops using Kardly see an average 78% increase in repeat customer visits within 3 months.
Get Started
Ready to boost your coffee shop’s customer retention?
Success Stories
We've been using Kardly for 6 months and our regular customer base has nearly doubled. Customers love that they never forget their card, and we love the insights we get from the dashboard.
Next Steps: